Monday, June 21, 2010

MERCHANDISE FROM CLASSIC FOREIGN FILMS

With the nationwide release of Toy Story 3 last weekend, a whole new generation of kids will be emptying their parent's wallets for Woody and Buzz Lightyear action figures, lunch boxes, underwear, can openers, and whatever other junk Disney-Pixar can plaster their pictures on.  And the producers are only too happy to add this windfall to a strong opening box office for a synergistic marketing-palooza.

What few people realize is that this is hardly a new phenomenon, nor is it restricted to mainstream films.   Our company, Jules et Jim et Ronco Novelties, Inc., is proud to offer you these selected items from our extensive catalog of classic foreign film merchandise.



THE SEVENTH SEAL CHESS SET

Whether you're playing chess with Death or worse, your mother-in-law, you'll love this finely crafted set with hand-carved pieces based on characters from Dante's Inferno and a board made from the shards of a discarded tombstone.  Carrying shroud is optional.



GRAND ILLUSION NECK BRACE AND MONOCLE 

So you think you're an anti-war protester just because you've waved a sign at a few rallies?  Show your true feelings by sporting these snazzy accessories worn by Captain von Rauffenstein (Erich von Stroheim) in Jean Renoir's powerful WW I fable.  They're sure to catch the eye and win the heart of like-minded pacifists of the opposite sex.



Un Chien Andalou eyeball razor trick

C'mon, nobody really believes that Luis Buñuel slashed an eyeball in the opening sequence, but the illusion is highly disturbing.  This gag is the perfect icebreaker for your next party and is guaranteed to make your friends spill their drinks and toss their lunches.  It comes with three prosthetic contact lenses and a 6 oz. bottle of vitreous humor.  Razor not included.


LA DOLCE VITA MODEL HELICOPTER WITH STATUE OF CHRIST

Taking your kids to a Fellini movie is like taking them to the dentist - it's wise to bring along a distraction.  This beautiful scale model will provide hours of fun for your children while you ponder the cinematic mix of religious cynicism and cultivated decadence.  The statue is detachable and has a magnetic base for dashboard mounting.


THE BATTLESHIP POTEMKIN BABY CARRAIGE

The Odessa steps are no match for this sturdy conveyance designed for our company by Inglesina™ and based on its popular Classica Pram Carriage w/ Diaper Bag Marina ($1,100).  Add armor plating for an extra $500 to put your mind at ease about those Tsarist troops.



THRONE OF BLOOD ARCHERY SET

If you've ever spent any time on an archery range, you know how boring it is to shoot at a circular bullseye target.  Our set includes a 30 pound fiberglass bow, 2 dozen arrows, and a life-size straw figure of Toshiro Mifune as Lord Washizu in full samurai armor.  Macbeth was never this much fun!


METROPOLIS TOY ARMY OF DRONES

While the rich live in luxury and ease, your set of 200 identical drones perform slave labor deep underground.   You lead the rebellion that brings them to the surface to destroy the existing order.  Hopefully, this will work out better for you than it did for Germany.



LAST YEAR AT MARIENBAD SLEEP AID


Just pop this DVD into your deck and hit play for hours of restful sleep.

Friday, June 11, 2010

REMEMBERING DA

Felix and Shirley Brawer circa 1942

There is an old saying that no child understands his parents until he has children of his own.  This is complete bunk - no child ever understands his parents.  You may have a brood that puts Old Mother Hubbard to shame and possess the combined wisdom of Freud, Dr. Spock and Oprah; your parents will still remain a mystery.  It's best to forget comprehension and settle for appreciation mixed with gratitude for those who brought you into the world, no matter how screwy you turned out.  It's in this spirit that I salute my father in advance of his and my phony Hallmark holiday a week from Sunday.

Felix Edward Brawer was born in Paterson, New Jersey on St. Patrick's Day of 1912. Every March 17, waggish cronies would refer to him as "Felix O'Brawer," yet another irony for this man of Latvian-Jewish descent whose mother named him "Felix" in honor of Mendelssohn.  Da was profoundly tone-deaf.

My brother and I started calling him Da after hearing the expression in a South African Western.  The title of the film is long forgotten, but the name stuck to my father for the rest of his life.  My children would refer to him as Papa Da to differentiate him from their other grandfather.

He was the second of five children born to Abe and Lily Oberman Brawer and grew up surrounded by a huge extended family on both sides.  Da claimed he had thirty first cousins, but even he had trouble remembering them all.  This was an age when parents didn't hover over their children like social directors, but more or less shoved them out the door to fend for themselves.  My father and his cousins learned to take care of themselves amid the harsh ethnic rivalries of Paterson, and they developed into a tough, if not criminal bunch.  My father-in-law, who knew Da as a kid, claimed his own father wouldn't let him hang out with "those wild Brawer boys."

Idiot that I am, I never documented the stories he told about his early years.  I'm sure some were apocryphal and most were enhanced in the telling, but all were the stuff of legend.  Mark Twain himself might have written these tales if he'd been Jewish and had grown up in urban New Jersey instead of rural Missouri.

My father, like most Jewish boys then and since, attended Hebrew School for a couple of afternoons each week.  Once, one of his gang was caught misbehaving, and the teacher made the mistake of striking the culprit in front of the class.  The mistake wasn't the corporal punishment - that was an accepted practice of the day - but doing it with the victim's pals in attendance.  Posterity doesn't reveal whether Da was the first to charge the teacher, but a full-scale brawl broke out, the only recorded riot of pre-Bar Mitzvah boys in the school's history.

Da had an ambivalent attitude towards the faith of his fathers.  He was not a particularly religious man but always maintained a fierce pride in being a Jew.  Years later when local kids scrawled Jewish stars and graffiti on our front walk, he refused my mother's pleas to erase them and defiantly left them there for days until embarrassed and chastened neighbors washed them off.

He was a gifted athlete, excelling at sand lot baseball and swimming in his youth and later, skiing, bowling, and golf.  He maintained a life-long passion for the links that try as he might, he could not pass on to his sons.  He played his last round three weeks before he died.

But it was fishing that gave him the most pleasure.  As a young man, he and his friends would fly fish for salmon in Canada or go after tarpon in the Everglades.  When my brother and I were old enough, he would take us striper fishing on a charter boat out of Provincetown.  My most vivid memories have him standing triumphantly in the stern of the Flora K while Captain Gray unloaded our catch at the end of the day.  Unfortunately, his victory was our hardship as it fell to my brother and me to gut the dozen or so fish we caught and could never give away.  Since my mother hated the taste, they remained in our freezer for six months and were then thrown out.



Unlike his children who were beset with enough fears and neuroses to make Hamlet seem sunny and bold in comparison, Da was an outgoing and charismatic man who was always up for an adventure.  At one time, he had a private pilot's license and would fly himself to business appointments up and down the East Coast.  He claimed that he gave it up at my mother's request, but eventually confessed that surviving a flight through a thunderstorm in a Piper Cub convinced him to stop.  He always respected the odds.

It was in his later years that I came to appreciate the true caliber of the man.  During most of his life, my father 's domestic needs were taken care of by others.  When he was in his early seventies, my mother, nine years younger, started to show signs of Alzheimer’s disease.  Beset with heart and lung problems of his own, Da did everything within his power to grant her the care she needed and the dignity she deserved at home.  On their fiftieth anniversary, he made a large party for her and their friends, celebrating their life together even as she was failing.  It was only when his own health was in jeopardy that he agreed to move my mother into a facility nearby where he visited her every day until her death.

Da was diagnosed with lung cancer in the fall of 1997, which came as no surprise.  He started smoking cigarettes in his teens and didn't stop until his sixties.  It also didn't help that he was a textile manufacturer who worked in an environment filled with all kinds of floating fibers.  Gambler that he was, he thought he had a shot to survive with surgery, but the disease had spread too extensively by then.  When I gave him the bad news, he swore once, let out a deep breath, and accepted his fate with equanimity.  On the morning of July 1, 1998, he called all his grandchildren to say goodbye and left this world in the late afternoon.  He was eighty-six.

I often say that the world is a poorer place without men like Da, and I mean it in a sense beyond my own personal loss.  Men of his time who went through the depression and World War II had a much different outlook on life than the self-absorbed generation that followed.  Beyond the self-sacrifice expressed in Brokaw's Greatest Generation, there was an exuberant vitality in these men, a willingness to live life on its own terms, to overcome obstacles where they could, to laugh when they couldn't, and to accept the inevitable with grace.

Towards the end of his life, I would speak to Da every day, and each conversation would end with one of us saying, "my dime tomorrow."  I would give every cent I own for one more call.




Tuesday, May 25, 2010

THE MOST DANGEROUS STREET SIGN IN AMERICA


The Drake Passage around Cape Horn, the direct North Face route up Everest, El Camino del Muerte (the Death Road) in Bolivia - all of these legendary paths are fraught with peril and require consummate skills and iron nerves to navigate.  But none has ever aroused the level of sheer dread or demanded the degree of reckless bravado as this crosswalk in Brookline, Mass.


Don't let the benign residential surroundings fool you.  Hardened explorers and fortune hunters alike would rather circumnavigate the globe eastward than risk their lives in a foolhardy attempt to reach the west side of St. Paul Street directly.  Even the riches of Coolidge Corner with its multiple cell phone dealers and chain drugstores would not be worth the danger involved.

It wasn't always this way.  There was a time when young children were not afraid to approach this intersection, when the elderly and infirm made their way to the opposite sidewalk without a care.  What insidious transformation turned an innocuous crosswalk into a horrifying gauntlet of doom?

It was, my friends, the well-intentioned addition of this sign.


Prior to its installation, there was a tacit understanding between drivers and pedestrians"  "I won't stop, so don't cross if you're within range."  Even if a vehicle could only intercept you by travelling at Mach one, stay put.  "All clear" meant all clear a mile or so in either direction.  I'm told that in Canada, cars are required to stop for anyone in a crosswalk regardless of circumstances or signage.  Such a person wouldn't last a half-hour in Massachusetts.

Boston drivers are reputed to be the worst in the world and I'm inclined to agree.  New York City drivers are more cutthroat, but at least they're predictable in their ferocity.  Italian drivers are lunatic daredevils with no regard for traffic legality, but are skilled enough to get away with it.  Boston drivers are both feral and capricious; there is no method, only madness.  From the time a child in these parts can tie his own shoe, he understands this instinctively, and acts accordingly.

The addition of these signs in local crosswalks has ruptured this delicate equilibrium.  No longer is crossing the street a strictly Darwinian skirmish, but an odd experiment in Newton's laws of mass and acceleration as modified by local legislative and judicial fiat and open to interpretation by every jerk in a Subaru Outback who's yakking on his Blackberry.

Where once there was certainty, there is now paralyzing indecision and not only on the part of the pedestrian.  This sign is less a traffic directive than a reject puzzle from the old quiz show, Concentration.  The last thing a person piloting a quarter-ton of metal should have to worry about is solving a rebus.

The first challenge facing the approaching vehicle is to actually see the word "YIELD" embedded in the inverse red triangle of its corresponding highway sign.  The Traffic department has apparently gone to great lengths to make the word as small and indistinct as possible.  And as hard as it is to read, it is equally hard to define.  Technically, "yield" means giving the right of way to other traffic.  If you can avoid the crosser by cutting harmlessly behind him by a few microns, you've technically "yielded."  Wouldn't "STOP" be more appropriate?

And the walker icon is even more ambiguous.  It's either a plump elderly man with osteoporosis and his pants pulled too high or a mime in a beret doing that "walking against the wind" routine they're so fond of.  He (or she) does seem to be in motion which means anyone just standing tentatively off the curb is not covered by the "YIELD" order, so feel free to hit the gas and continue on your way.

As for the "within crosswalk" addendum, does that imply that if you step beyond the actual dotted lines, you're toast?

My anecdotal experience is that the majority of drivers pay no attention to the sign unless annihilation is a certainty.  If you can bob and weave your way around a crosser, the onus is on him to get out of your way.  In other words, there's little difference between traffic behavior before or after the sign's deployment.

The crosser, however, is now always in doubt as to whether a driver will respect or even understand the sign.  Occasionally, a car will slow down to read it, giving the pedestrian the false impression that it's safe to cross.  Having disdained the sign as another unwarranted governmental intrusion into the life of its citizens, the driver speeds up, forcing the crosser to fly across the street in blind panic.  In response, the driver slams on the brakes to avoid a potential collision and spills his four-dollar Venti Caramel Macchiato all over his pants.  What usually follow is a vehicular Alphonse and Gaston routine with upraised fingers and horns taking the place of exaggerated courtesy.

Please, Brookline Traffic Department, get rid of these signs before someone gets hurt.


Tuesday, April 27, 2010

SENATE REPUBLICANS BALK AT LARCENY REFORM BILL

WASHINGTON - GOP senators emerged today in nearly unanimous opposition to the larceny reform bill passed in the House earlier this week by a margin of three votes.  The thirteen-hundred-page piece of legislation would place severe restrictions and oversight on the unlawful or fraudulent removal of another's property without the owner's consent.

"This is just another grandstanding effort on the part of Democrats to make us seem out of touch with Main Street," said Sen. Ron Furcover (R) of Texas.  "The truth is that our colleagues across the aisle are trying to stifle free enterprise under the self-serving premise that theft is somehow 'wrong.'"

"It's independent operators and small businesses who will suffer the most under the provisions of this bill.  If you impose too many restrictions on car thieves, they'll quit the business and swell already bloated welfare rolls.  This would cause additional hardship on chop shops which would be forced to purchase their 'raw materials' at higher prices on foreign markets.  And hasn't the Slim Jim industry suffered enough from those new OSHA regulations?"

Other senators objected to the speed with which the measure was being brought to a vote.  “This bill needs further debate,” stated one opponent.  "There has simply not been ample opportunity to dither and dither until the whole matter collapses in a heap of bipartisan ennui."

The most controversial provision calls for an HGOB, or Hot Goods Oversight Bureau to monitor the fencing of stolen property.  Democrats claim that this will allow for greater transparency of these transactions, although in deference to Republican criticism, they stopped short of insisting on a regulated exchange.

According to Sen. William T. Overture (D) of Wisconsin, "This will insure more equitable taxation and relieve the burden on the average citizen...well, I mean unless it was his stuff that was 'relieved' in the first place."

But even this compromise is unacceptable to critics.  "The liberal establishment and the Washington insiders are hell-bent on increasing the size of government," said Harry "The Shiv" Barlow of the Canarsie Institute and Social Club, a conservative think tank.  "Why do we need a costly bureaucracy when Big Louis and Tommy Four Fingers can cut their own deal much more cheaply?"

There is much speculation about the influence of well-funded lobbying groups on the debate.  Supporters of the bill point to large campaign contributions and gifts made to opposition senators by QAPAC, the Questionable Acquisition Political Action Committee, including late model Cadillacs and junkets to Sicily.

"There was absolutely no quid pro quo involved.  These are scurrilous charges meant to distract the public from the real issue which is governmental interference in the unlawful practices of its citizens," said Sen. Phil McCoffers (R) of Nebraska, who was awarded QAPAC's coveted Charles Luciano Medal at their convention in Jersey City last Month.

Despite the best efforts of opponents, a vote is expected in early June or as soon as Senate officials can locate the missing rostrum and several green "Aye" voting buttons.

Sunday, April 4, 2010

THE GOOD OLD DAYS OF VAMPIRES


Nostalgia, like arthritis and constipation, is a curse of the elderly. Some get teary about the house they grew up in or the joys of their high school years.  Others yearn for their first car or the songs that accompanied their courtship.  Personally, I pine for the days when vampires didn't look like J Crew models.

It's hardly news that the undead have returned as a major force in popular entertainment.  The Twilight series of books and movies and the HBO series True Blood have captivated a new generation of gore-addled youth.  But compared to their predecessors, this crop of vampires is a pretty anemic lot.  I've only seen a few episodes of the TV series and a couple of trailers for the movies, but what I have seen is about as scary as a Clearasil ad.  The "children of the night" have devolved from Dracula to Dawson's Creek of the Damned.

My love of the bloodsucking genre dates back to my childhood when Chiller Theater on Channel 40 in Springfield would show horror double features on Saturday nights.  The movies were the classic 1930's films about the unholy trinity - Dracula, Frankenstein, and the Wolfman - along with their sequels, "Return of...", "House of...", and "Bride of..."  My first vampire role model was the great Bela Lugosi, who played Bram Stoker's Count with a debonair malevolence yet to be matched.

But for sheer terror, you cannot beat F.W. Murnau's Nosferatu (1922.)  I first saw it in a college course on German Expressionism and nearly ripped the writing board off my lecture hall seat from fright.  While the film is technically primitive, the brilliant Max Schreck endowed his vampire with a repulsive exterior that perfectly matched his soulless interior and evil inclination.

Which brings me to problem number one with contemporary vampires; the notion that they can be good as well as evil.  A good vampire is as ridiculous a concept as a helpful tornado or beneficial dose of the clap.  Once you allow them moral ambiguity, you effectively neuter the species and turn their gruesome behavior into nothing more than an alternative lifestyle.  Where's the conflict?  A vampire saga used to be a battle where heroic but fragile mortals fought against more powerful and thoroughly depraved creatures bent on enslavement and exsanguination.  Today, it's just a cross-cultural teen romance with some supernatural arm wrestling thrown in.

Not only are today's hemoholics well intentioned, they are sometimes cast as the sympathetic victims of anti-vampire prejudice.  Aren't there enough real issues of bigotry and hatred to be dealt with in the world?  Can't we have one fictional realm apart from Santa's list where there's a general consensus on who's good and who's bad?

Once you allow a vampire to be just like you and me except for an unusual eating disorder, you drain the genre of its primal terror and diminish its ability to be cathartic.  I also think you lose the fun, but that's likely a factor of my age as are my other preferences for how the undead should be portrayed.

• Vampires don't have gooey romances with mortals.  Even during the censorship-heavy thirties, it was all about sex and blood, not dinner and dancing.  Vampires don't have "relationships" and never discuss their feelings.  They don't have any.

• Vampires don't shop at Urban Outfitters.  Draining blood requires a more formal look than a trip to Starbucks.  A frock coat with black pants a la Schreck is acceptable, but the full Lugosi monkey suit and cape is preferable.

• Vampires come from Eastern Europe.  I know it's the era of globalization, but what else has Romania to boast about? The rec room of a split-level in Dayton is no place to stow a coffin.  Home should be a castle in the Carpathians with a weekend retreat in Berlin or London to stock up on fresh provisions.

• Similarly, Vampires speak with an accent.  Lugosi's Budapest-flavored speech and drawn-out cadence were the result of never learning English properly, but the effect is unsettling.  No one is afraid of a vampire who sounds like a GAP clerk or Delta Airlines pilot.

• Vampires don't drink artificial blood.  You might as well have them swig Red Bull.  I'm not a natural food fanatic, but the organic stuff right from the source is the only way to go.  Which would you prefer, biting a beautiful woman's neck or dropping by 7-Eleven for a six-pack?  "Try new Plasma Lite® - more taste, less clotting."

Immortal though they may be, I don't expect the vampires of yore to make a comeback soon.  Kids today won't even watch a black-and-white movie much less a seventy-five minute parlor drama starring a tuxedoed Hungarian with halting English.  But back when visual effects were in their infancy, there was a greater reliance on mood and character to make the audience shriek, and I doubt any of today's blood-sucking millenials have that power.  You don't need garlic or wolfbane to scare them off; just threaten to block their Facebook pages.

Friday, March 19, 2010

TUFTS UNIVERSITY'S "TAKE AN UNDERGRAD FOR COFFEE" APPEAL

On Tuesday, I received a letter from Lawrence Bacow, president of my alma mater, Tufts University. He asked me to become a participant in the school's Student Ambassador Program - well, me and 93,000 other alumni, but I'm still honored and humbled by the offer.

According to the letter, "Our graduates provide valuable models for Tufts' current students and faculty, who look to them for guidance and inspiration." How do they know I can guide and inspire? Are they tailing me? I thought I saw some guy duck into an alley when I turned around suddenly the other day. He could have some incriminating shots of me spilling mustard on myself at the deli - there's some fine inspiration for the students.

I wish I had known about this sooner; I would have dressed better and shaved more often.

The letter goes on to say, "The Student Ambassador Program connects some of the university's most thoughtful and engaged students with graduates who can share unique perspectives on Tufts." I do recall some unique perspectives from my college days. There's the view of the third-floor bathroom ceiling in Carmichael Hall that I experienced while sprawled on the floor from too much cheap bourbon. And up on the library roof, there was that spectacular scene of Boston at night as it was being stomped into rubble by a giant Richard Nixon (1969 was a bad year for lefties but a great year for acid.)

"In the next few weeks a student ambassador will contact you with an invitation to meet for an hour to hear your thoughts on Tufts...The conversations this program fosters will help us learn how we can best support our alumni on their lifelong professional and personal journeys." Regular cash stipends would be nice, or maybe they could just cover my cable bill.

I think I'll accept the invitation when my student ambassador calls. It might prove useful for him or her to hear about my time on the Medford Campus, and I'm all for the university being more responsive to the needs of its graduates.

I'll start off by imparting all the life lessons I learned at Tufts to my young colleague:

• Don't take girls to Paul Newman or Warren Beatty movies.
• If you mislabel the page numbers in the middle of a ten-page paper, it becomes a fifteen-page paper and professors are none the wiser.
• Dark beer is the perfect complement to a Reuben Sandwich.
• Theater majors are easy.
• A fifteen-page paper becomes a twenty-page paper if you gradually expand the margins and triple-space around quotations.
• Mutton chops are seldom a good look.
• "Adult Entertainment" has nothing to do with age or maturity.
• You can make a pipe out of anything.
• Choose some old disgruntled professor who's being forced into retirement to be your advisor. He'll sign your degree sheet without looking too closely.
• Don't drink cheap bourbon.

For the most part, these precepts hold up well today. It's true that Paul Newman is dead and thus not the box office draw he once was, and Warren Beatty now looks like the villains he played against in Dick Tracy, but you can swap in some new pretty boy and the rule still applies.

When we get around to discussing ways the university might better prepare its graduates for the real world, I'll make a suggestion. No student should be granted a degree of any kind without first becoming a licensed plumber or electrician. Drains will always clog and light fixtures will always short out, but your comprehensive knowledge of Melville won't fix either. The pen may be mightier than the sword, but the pipe wrench clobbers them both.

As for improving alumni relations, having collected the equivalent of Latvia's GNP from us for four years, Tufts might show more personal interest in our wellbeing. I'm not asking for much - an occasional phone call or letter, a nice card around the holidays - just a sentimental little something that says, "I'm thinking about you beyond your capacity to fuel our endowment."

And the Student Ambassador Program is a step in the right direction. I have no doubt that it's an altruistic endeavor on the part of the school and not simply another sleazy ploy to bleed the last possible cent out of its former students and sharpen the scythe for the current crop. In our hour together, I'm sure my ambassador and I can cover all the issues raised by the president's letter in a lively give-and-take over lattes at Starbucks...provided, of course, that Bacow picks up the tab.

Wednesday, March 3, 2010

Selling Coals to Newcastle; Adventures in Pointless Marketing

In recent years, the most popular concept in the advertising world has been viral marketing, the use of social networks and word-of-mouth to increase brand awareness and sales. Lately, I've been besieged by a different form of advertising that I like to call sterile marketing, the targeted promotion of products or services to consumers who haven't the slightest interest in or use for said goods, or the necessary funds to purchase them. I can't understand why companies spend years and fortunes analyzing demographic patterns, economic trends, and sales data to pinpoint their most likely customers, and then decide, "Nah, forget about them. Let's go after this bozo instead."

About a month ago, I received a fancy invitation from Ferrari of New England to test drive the latest model of their California series (see my earlier post "Dear Ferrari of New England...") I had never made inquiries about the car or contacted the local dealership about taking one out for a spin. Furthermore, I'm currently unemployed and as likely to buy a Ferrari as a timeshare at Windsor Castle. Yet not to be outdone, Maserati of New England has recently sent me a similar offer.

Why me? Even when gainfully employed, I was never in the financial stratosphere where such purchases occur, and I've never owned one of those Beryllium or Manganese American Express Cards which entice their holders with high-end promotions. Perhaps these firms discovered my fondness for all things Italian, although in practical terms, it's now limited to Louis Prima and Chef Boyardee. I do like small European cars, but the only way they could know that was if they traced the burned-out clutches from my '85 Rabbit. Whatever the reason, I'm just waiting to hear from Lamborghini and Bugatti before I rate the world's best performing sports cars that I can't afford.

People's exhibit #2 is a catalogue that was sent to my wife by The Pondguy, purveyor of supplies for ponds, lakes, decorative pools, and water gardens. In this one comprehensive volume can be found such useful items as "Faux Boulders", "Cascading Waterfall Kits", and the indispensable MuckAway™ pellets which release "natural bacteria designed to...convert muck into an odorless gas." It's too bad they don't work on the human digestive system.

However aesthetically pleasing or effective these products may be, they are of limited interest to city dwellers. It's the rare condominium apartment that has its own cascading waterfall, and the only "pond" we have to deal with is the sewer overflow during winter storms. There's Jamaica Pond, a small body of water about three miles from our home, but it's cared for by the Boston Department of Parks and Recreation, and I assume they've got their own catalogue.

Across this vast country though, there must be thousands of people who own property with ponds. There are plenty of wealthy folk with fountain-ringed palazzos and golf course grounds keepers who would surely find these products helpful. What breech of commercial sanity drove The Pondguy to hawk his wares to a women's clothing retailer and an out-of-work television editor?

But at least we're alive. My favorite sterile marketing scheme was from the Easter Seals 2010 fundraising drive. Last week, two large identical envelopes came to our house addressed to Mr. Felix Brawer and Mr. Morey Hunter, asking for donations to this worthy cause. The gentlemen in question, my father and father-in-law, passed away several years ago and were thus disinclined to contribute.

Don't think it's so easy to rectify this situation. I have tried for years to get their names off various mailing lists with only limited success. Apparently, companies and charitable organizations don't like to lose potential customers and donors, whether they're breathing or not. I once had the following phone conversation with a certain charity which will remain nameless.

Solicitor: "Could I please speak with Felix Brawer?"

Me: "May I ask what this is in reference to?"

"I'm sorry, but I'm only authorized to speak with him. Is he at home?"

"He's not, but..."

"I'll call back at another time. When would be convenient?"

"There's really no good time because..."

"Is there some other way we can contact him?"

"Possibly. Do you know a good medium?"

"Excuse me?"

"Or perhaps a necromancer?"

"I don't understand."

"Mr. Brawer is deceased. I'd appreciate it if you would take his name off your mailing and phone lists."

"I can't do that without proper documentation."

"I have to provide you with documentation, or you'll keep calling and sending him mail?"

"That's our policy."

"Good luck with the campaign."

So there you have it, ladies and gentlemen, the final frontier of advertising - pitching the dead.